Sara joined Amilia in 2019 as an Instructional Designer after exploring different industries early in her career. What drew her to Amilia was the opportunity to build something in a fast-moving environment and have a real impact early on. As one of the first people shaping Amilia University, she helped lay the foundation for how Customer Education team would grow at Amilia.
“At that stage in my career, that opportunity was really interesting. It was a chance to build something from the ground up, try a lot of different things, and work at every stage of the instructional design process.”Sara shared.
In 2022, she stepped into her current role as the Manager of Customer Education after pitching the idea of formalizing a dedicated Customer Education team. Since then, the function has grown to include Amilia University, the Help Center content, which plays a role in powering our AI-Assistant, Cecilia, and internal product enablement.
As the team evolved, Sara felt recognized and encouraged to grow too. “I’m not the loudest person in the room,” she said, “but at Amilia, I could be myself and there was a seat at the table for me.”
“I’ve had leaders that recognized my value and saw it in me. They gave me the opportunities to shine and to take on more, to be able to grow my own career.”
That growth also shaped how Sara approaches Customer Education today.
For Sara, the most rewarding part of Customer Education is helping people move from uncertainty to confidence.
“It goes beyond simply training customers on how to use the software,” she said. “It’s about helping them use our products to achieve the outcomes they want for their business.”
That perspective also shapes how she thinks about innovation. For her, it is not about adding new tools for the sake of it, but about finding practical ways to make support more helpful. Cecilia, Amilia’s AI assistant, is one example of that approach.
“There’s a lot of noise about AI,” Sara said. “But I think we’ve been more focused on how we can incorporate it in a meaningful way.”
More broadly, that is how Sara sees Customer Education evolving at Amilia: by making learning easier, support more accessible, and the overall customer experience stronger.
If Customer Education is about helping people feel confident, collaboration is what makes that possible.
Because her team sits across so many touchpoints, collaboration is constant. They work with Product, Product Marketing, Client Services, and Engineering to make sure what gets created reflects not just how something was built, but how people will actually use it. As Sara puts it, her team acts as “a connector and synthesizer” across those different perspectives.
That way of working also reflects one of Amilia’s core values: Better Together. She adds: “we’re on the same team, working toward the same goal of helping the communities we serve. People make the time to support each other when it matters.”
That same spirit also shapes the way Sara leads. She describes her leadership style as supportive, flexible, and centered on helping others succeed. In her one on ones, she tries to be what she calls “the guide on the side,” whether someone needs to brainstorm, work through an idea, or get unstuck on a challenge.
That approach is also grounded in trust. Sara wants her team to feel they have the space to experiment, learn, and adjust as they go. For her, leadership is less about having all the answers and more about creating the right conditions for people to grow with confidence.
What makes that perspective especially meaningful is that it also reflects how Sara sees her own life and work. Being a strong leader does not mean losing sight of yourself. As a mom, she knows that showing up well for others starts with being able to thrive herself, both personally and professionally, and she sees Amilia as a place that supports that balance.
“When I’m at my best, I can help my team be at theirs.”
It is a simple idea, but it says a lot about the kind of leader Sara chooses to be: thoughtful, grounded, and deeply invested in helping others succeed.
Over the years, what has kept Sara at Amilia is not just the work itself, but the environment around it.
It is the opportunity to keep learning, to take on new challenges, and to grow in a way that feels true to who she is. “Amilia is an amazing place to grow,” she said. “For me, it’s been a fantastic place to evolve professionally, but also personally.”
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